How To Find The Right Designer For Your Logo and Branding

After many successful cases and major failures from leading brands such as Heinz, Pepsi, and BP, we understand how impactful a logo can be for a business. A brand’s logo is the most critical part of a brand regarding recognition, so much so that 75% of customers deem it to be how they primarily recognize a business. 

Many other supporting studies show how color, visual style, industry, and typography affect a logo’s recognizability and trustworthiness. Hiring an expert with the expertise necessary to mesh these aspects and develop a successful solution can become challenging. This blog post will help you find the best logo designer for your business.

Define your ideal visual identity

One step you need to take before finding the right designer to design your brand’s logo is defining your ideal visual identity. To do so, you need to consider the aesthetic you want, the values of your company, and what you pretend to portray as the image your customers need to have of your business. The last two are something you as a business can do well, but what about the aesthetic? 

Defining your brand’s aesthetic: 4 questions

To help you define it, here are four questions you can ask. 

• What style of design do you like? 
• Do you prefer static designs? 
• Do you prefer designs with animation? 
• What colors do you want to use? 

Another helpful tip is to find references, designs you like from other brands or even works of art you find beautiful and fitting for your company, then send them to your logo designer. 

An experienced logo designer who creates company logos and visual branding guidelines can help you set your brand apart. Defining your aesthetic quickly at the start of the process will help guide the direction of your design project, most likely leading to your brand’s logo design’s success.

Hire a logo designer: look at their portfolio

When considering designers, make sure to look at their portfolios. This will give you a good idea of their style and skills. Do you see any logos that stand out when reviewing their work? The right designer will have a portfolio that showcases company logos that tell a story and show industry expertise. That’s what you want.

If they don’t have a portfolio, that’s a red flag – it means they either don’t have much experience or lack confidence in their work. In that case, you should move on to someone else.

Find the right logo designer: Analyze their work experience

Talent and work experience are essential when selecting a logo designer. The goal is to find a designer with the right background who can understand your vision and bring it to life. One crucial aspect to consider is where they worked before, and their industry expertise since a great logo designer can help you streamline your vision, fix problems, and communicate design ideas concretely. 

Don’t disregard newer designers; they may be a good option for more creative and open-minded collaboration. If you’re looking into hiring newer designers, consider their process for creating a new design, ask them during the interview, and you could be pleasantly surprised. A good rule of thumb is to find a designer with experience working with brand guides and business logos within your industry.

Social proof: recommendations and reviews

If you know somebody who has recently had gotten brand logo designed, ask for recommendations. They’ll be able to discuss their experience with their designer and whether or not they would recommend them. This can be a great way to find someone who is both experienced and reputable.

In addition to asking for recommendations, you should also read online reviews of designers you like. This will give you an idea of what other people’s experiences have been like. Remember to use your best judgment when reading reviews. Sometimes, people are unhappy with the results, no matter how good the design is.

Boost ROI: Understand Pricing

Depending on your situation, a new logo design can come from $50,00 to $1B+. Consider the following factors: are they working on a project, part-time, or full-time position in your company? Will you do all the hiring? Are you considering hiring a design agency? Are you exploring outsourcing, offshoring, or freelancing?

Once you have these answers, you can narrow down your choices. Before making a final decision, compare costs on platforms, design agencies, and outsourcing services directly with your network and potential candidates who are not quite the right fit for this project.

Choose the best-fit logo designer for you

Finding the right designer for your logo and branding is important. Your logo will represent your business for years to come. Take your time deciding, and consider all the factors mentioned above. With some research, you can find the perfect designer for your needs!

Suppose you don’t want to go through the complicated process of finding and hiring a logo designer with little guarantee of successful delivery. In that case, we invite you to check some of Awesomic’s plans. Here’s how it works: select the plan that fits you, and we will match you with a vetted logo designer in as few as 24 hours to work on your company’s logo.

‍Book a demo with our team today to learn more about taking your logo and branding to new levels.