About Our Tesla Concept
Following Tesla’s mission of accelerating the world’s transition to sustainable energy, we created a new electric vehicle (EV) to compose their line of products. Apex — first-ever convertible Model 3 Cabrio.
Oleh Idolov
Design Manager
Yuriy Babyonishev
AI Visual Designer
Nick Zhugan
UI/UX Design
Angelica Yefanova
Motion Design
Emerson Rocha
Copywriter
Industry
Car manufacturing
Location
🇺🇸 U.S.A.
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Awesomic + Tesla: The Apex Concept
Why the Model 3 Apex?
Tesla has revolutionized the EV industry with its design and technology
There are still no convertibles in their line of products
Some competitors have convertibles, but they’re not modern or visually appealing.
Why the Model 3 Apex?
Create a new, modern convertible Model 3 to attract new buyers while maintaining Tesla’s brand and design identity, not compromising aerodynamics and offering unique new features to justify the need for a new product.
Product Design + Innovation: Model 3 Apex
To reach new customers who are also about pushing the agenda further, innovating, and creating new things, we landed on a modern, minimalist, and visually appealing design that can showcase their free-thinking personality through their vehicle.
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Convertible
Retract the rooftop, aim for the stars.
Elegant
Designed to show your uniqueness even at a first glance.
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Built for the future
Enjoy the electric freedom of tech and sustainability.
Showcase The Future: Anywhere, Anytime
We created a mobile and desktop version of the landing page that will showcase everything about the Model 3 Apex, from features to design and benefits.
Messaging
Simple and clear-cut calls to action alongside the futuristic and sustainable themes.
Design
We show the product in splendor, on top of a forest background to tie the exploration of new ideas with the sustainable nature of the EVs.
Video & Angles
To demonstrate how the vehicle fits in different spaces, city or wilderness, with a 360° view of the car. We aim to entice customers with a clear outlook on what they’ll get with a video of the vehicle in performance.
Futuristic Features: Electric Entertainment
For this section of the Apex's promotional landing page, we present the future of travel-by-car entertainment with Tesla’s most advanced technologies.
The EV Difference
Here we quickly show how you can charge your EV anywhere, anytime, with easy-to-understand language and clear instructions for everyday situations.
Simple & Clean
We bring everything back together with a clear call to action and options for the user.
Impact & Summary
With this project, the Awesomic team wants to showcase how a new product from Tesla could look like and how it can positively impact the market while tapping into new potential customers. Refresh brand assets, messaging, and web design to fit the brand’s identity and a new direction.
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