About the Concept
Y Combinator is one of the world’s leading startup accelerators, helping launch over 4,000 companies, including Airbnb, Coinbase, Dropbox, Reddit, Stripe, and more.
Problem
- The website needed a refresh to stay up-to-date
- Inconsistent visual identity across platforms
Problem
We standardized the visual guidelines and updated the website to reflect Y Combinator’s legacy.
Roman
Art Director
Alex
Brang Manager
& Case Study Editor
& Case Study Editor
Oleh
Brand Designer
& Case Study Editor
& Case Study Editor
Kyrylo
Product Designer & Case Study Editor
Tymur
Product Designer
Nikita
Product Designer
Angelica
Motion Designer
Nika
Brand designer
Create your project
What do you need help with?
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Industry
Tech/VC
Location
🇺🇸 U.S.A.
Duration
2 month
Plans
Pro & 1 to 1
Visual Identity
Work began with organizing YC’s visual identity, preserving its inherent style. We aimed to unify all existing elements into a cohesive system, establishing a solid foundation.
Website Redesign
Our main goal was to refresh the website and convert visitors into applicants by optimizing the flow and highlighting YC’s values and culture.
Messaging & CTA
We crafted the copy to help founders understand 'Why YC' and added an input field with a one-click CTA.
Social Proof
Integrated portfolio company logos like AirBnb, Twitch, Reddit and others to enhance credibility.
Videos
To make it more engaging, we added a video carousel with an intro from YC’s CEO and founder testimonials.
Highlighting Top YC Companies
We created a full-width layout by adding more alumni and a visually impactful block featuring top YC companies, enhancing credibility with a strong header.
Clean and Contextual Updates
In the section above we kept the original YC cards but made them cleaner, more modern, and easier to scan. All titles and descriptions about the advantages of being part of the YC community are displayed on one screen.
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Reinforcing the YC Community
This section reinforces social proof by showcasing large images of community members like Marc Andreessen (a16z), Patrick Collison (Stripe), and others, along with logos and names.
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Reinforcing the YC Community
This section reinforces social proof by showcasing large images of community members like Marc Andreessen (a16z), Patrick Collison (Stripe), and others, along with logos and names.
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Summary
Our concept unified brand guidelines, modernized the site, and optimized the applicant flow.
Thanks for watching!
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One subscription and your hiring problems solved
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