Y Combinator – Conceptual Redesign

About the Concept

Y Combinator is one of the world’s leading startup accelerators, helping launch over 4,000 companies, including Airbnb, Coinbase, Dropbox, Reddit, Stripe, and more.

Problem

The website needed a refresh to stay up-to-date
Inconsistent visual identity across platforms

Problem

We standardized the visual guidelines and updated the website to reflect Y Combinator’s legacy.

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Industry

Tech/VC

Location

🇺🇸 U.S.A.

Duration

2 month

Plans

Pro & 1 to 1

Visual Identity

Work began with organizing YC’s visual identity, preserving its inherent style. We aimed to unify all existing elements into a cohesive system, establishing a solid foundation.

Website Redesign

Our main goal was to refresh the website and convert visitors into applicants by optimizing the flow and highlighting YC’s values and culture.

Messaging & CTA

We crafted the copy to help founders understand 'Why YC' and added an input field with a one-click CTA.

Social Proof

Integrated portfolio company logos like AirBnb, Twitch, Reddit and others to enhance credibility.

Videos

To make it more engaging, we added a video carousel with an intro from YC’s CEO and founder testimonials.

Grid of logos of top YC companies including Stripe, Airbnb, Instacart, DoorDash, Cruise, Twitch, Coinbase, PagerDuty, Faire, Brex, Deel, Rippling, Reddit, Gusto, Flexport, Dropbox, Razorpay, Scale, GitLab, Benchling, Fivetran, Rappi, Checkr, Zapier, Whatnot, Podium, Webflow, Zepto, Groww, Segment, Ironclad, with text 'We help founders make something people want and the results speak for themselves.' below.

Grid of logos from startups funded by Y Combinator, including Instacart, Airbnb, Doordash, Stripe, Twitch, Brex, Coinbase, GitLab, Webflow, Razorpay, Gusto, Rappi, Dropbox, Rippling, Reddit, Fivetran, Zapier, Deel, Flexport, Checkr, Whatnot, Algolia, Zepto, Scale, Ironclad, PagerDuty, Amplitude, Flock Safety, Podium, Benchling, Meesho, Segment, Truebill, Scribd, Groww, Matterport, Mixpanel, ShipBob, SmartAsset, Bird, Bellabeat, Newfront, Faire, Nowports, Oklo, and Weave.

Highlighting Top YC Companies

We created a full-width layout by adding more alumni and a visually impactful block featuring top YC companies, enhancing credibility with a strong header.

YC benefits include experienced partners mentoring startups, a vast investor network, a private social network for founders, and exclusive deals with leading software companies.

Collage highlighting YC startup founders community benefits with photos of partners, investor event, company logos, group of founders, outdoor advice session, and team-building meeting.

Clean and Contextual Updates

In the section above we kept the original YC cards but made them cleaner, more modern, and easier to scan. All titles and descriptions about the advantages of being part of the YC community are displayed on one screen.

Slide titled 'We put founders' interests first' with bullet points describing investment principles and three photos showing groups of people in discussion and listening attentively.

Webpage titled 'Is YC Worth 7%?' featuring a video thumbnail with two men under a Y Combinator sign and testimonials from Marc Andreessen, Ron Conway, Brian Chesky, and Patrick Collison praising Y Combinator.

Reinforcing the YC Community

This section reinforces social proof by showcasing large images of community members like Marc Andreessen (a16z), Patrick Collison (Stripe), and others, along with logos and names.

Two people standing and discussing in front of a whiteboard surrounded by framed photographs on a white wall.

Reinforcing the YC Community

This section reinforces social proof by showcasing large images of community members like Marc Andreessen (a16z), Patrick Collison (Stripe), and others, along with logos and names.