5 Reasons You Should Invest In Your Designs For Advertising

As a brand, creating memorable designs can be challenging. Yet, recent studies have shown that adding visuals to your messaging significantly increases effectiveness. Research reveals that people only remember 10% of the information they hear after three days, yet using graphics and impactful designs boosts this number dramatically to 65%.

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You may think that design is just about making things look pretty, but it is so much more than that. Great designs have the power to make your message clear and stand out from the competition. If you want to impact your business’s success, here are five reasons why investing in design for your advertising is an excellent place to start.

1. Increase Conversion Rates 

Design has the power to increase conversion rates by up to 80%. This means more potential customers will be converted into paying customers when they land on your website or online presence. A well-designed ad may grab the viewer’s attention and build an emotional connection with the customer, increasing conversion rates. 

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People tend to be more engaged with ads with a good visual design than those without. This is why most people will spend more time reading articles online than if printed on paper. They simply enjoy looking at them more! 

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If you want people to take action after seeing your ad, you need an engaging visual design to get them interested in your offer. The purpose of your advertisement is to draw customers in, not turn them away. So you want to ensure your messaging is clear and engaging to help increase conversion rates on the actions you want customers to take.

2. Lower Marketing Budget 

Great design can help you reduce your marketing budget by up to 50%. By investing in good design, you can get better results without using as many resources, such as ads or emails, which can add up over time and cost a lot of money. 

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Designs for advertising can also lower marketing costs by reducing lead acquisition costs. When people see high quality and well-designed ads, they will be more inclined to click on them than on poorly designed ones. This means that you don't need as much money to buy ads if they are already getting clicks organically. 

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Think about how much it costs to acquire new customers through advertising, SEO, or social media engagement, and then consider that with great designs. You won't need as much because the content will be shareable. 

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This means you'll generate more leads with less money spent on paid ads or other forms of marketing collateral. As a result, this can lower your marketing budget while giving you a higher return on investment. The goal is to spend your marketing budget wisely, so you have more resources to invest in other areas of your business.

3. Improve the Effectiveness of Marketing 

Studies have shown that good design increases the effectiveness of marketing by an impressive 200%. That’s right, 200%. With great design, you can get more bang for your buck regarding marketing campaigns or initiatives because people are more likely to be drawn in and engage with them if they look good. 

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Using high-quality designs for advertising also helps make your content more effective. When people share your brand’s information on social media or via email, they are engaging with your business. 

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This can prompt them to take action by sharing their opinion about what they see online. Advertising is the digital version of word-of-mouth marketing. The way to do it right is through captivating visuals. 

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When people engage with your brand through various marketing channels, you increase the effectiveness of your marketing efforts. Having users start conversations around your advertising and business value proposition makes your marketing highly effective. 

4. Build Brand Awareness & Trust

People are more likely to recognize and remember your brand's message, logo, and digital web design when done well. This means that when someone sees a piece of well-designed advertising from you, they will be able to recognize it easily and be drawn in by its appeal, helping to increase brand awareness for your company gradually.

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Additionally, The design of your ads should be consistent across all platforms so that people see the same brand image no matter where they land or what device they use. For example, your social media marketing design elements should accurately reflect who you are as a brand. 

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Brands that have great advertisement designs reflect the company's values. If you want to convey professionalism, your ads must be designed well with high-quality images and fonts that suit the theme of your business. This will give people confidence in your company and encourage them to do business with you rather than someone else who doesn't.

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Designs for advertising convey an important message about your business. Consumers can get a sense of what your company stands for, which makes them more likely to consider purchasing from you. 

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Customers are more likely to trust a company with attractive advertisements than one that doesn't. That’s why investing in stunning designs is valuable if you want customers to trust your business.

5. Generate More Sales

Impressive designs can also help generate more sales by making your advertising messages more memorable: People remember things better when they are presented interestingly. So your marketing message must be visually appealing and informative. 

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A great design will help people remember what you're selling so they'll return to buy again later on. Since customer retention is vital to overall sales growth, focusing on your initial design for advertising could provide a solid foundation for future sales. 

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Ads are necessary, and you want to ensure you get the most out of them. People need to associate your brand logo with quality products or services. Ultimately more sales are what you want, and investing in great design can help you achieve this.

Best Ways To Invest In Your Designs 

There are several ways to invest in your advertising design. The first step is to work with a professional creative designer. While this is the most straightforward method, it can be costly if you don’t have an established budget or are a startup.

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If you have some money to spend on advertising design, but not enough to hire a professional designer full-time, there are other options. With the help of services like Awesomic, you can hire  your very own full-time creative designer on a fixed monthly subscription plan. This means you could get your design projects rapidly without having to commit to the cost of a full-time in-house designer. 

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Additionally, you can also create design briefs and outsource your design projects. In essence, design briefs are basically instructions that tell your designer what you want them to do with your brand. They provide them with all the information they need about your business.

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For example, design briefs, including the colors you want to use and the placement of images on your web pages, etc. They also provide information about budgets and deadlines so that the designers know how much time they have to complete each project or task.

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Another option for investing in your advertising design is to ensure that it is included in your overall marketing budget. If you’re launching a new product or service and want it advertised as heavily as possible across multiple channels – including print ads, social media, and more – it makes sense to include design costs as part of this budgeting process. The last thing you want to do is to come up with separate budgets for each.

It’s Time To Invest In Your Designs For Advertising 

Design for advertising is one of the most vital components for marketing success. They can increase conversion rates and lower your marketing budget while improving the effectiveness of marketing activities. Great designs also build brand awareness while helping your business generate more sales.

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When executed properly, an aesthetically pleasing design can leave long-lasting impressions on your customer and motivate them to buy your products. If you want to make the most of memorability by amplifying your advertising messages with visuals, Awesomic can help.

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Book a demo today and get started on your brand’s best impression yet!