Design Digest #27: Twitter rebrand as “X”, Threads launch & Barbie campaign

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This digest was collected by Oleh Idolov, Mirona Zulgarina, Anzhelika Bilous and Server Terlekchi at Awesomic. 

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Discuss the digest in the comments, and sign up for the updates!

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🦄 Product and UI/UX Design

Articles & Case Studies 

Think inside the box: How accessibility shapes digital product design | UX Collective

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The UX Of Flight Searches: How We Challenged Industry Standards | Smashing Magazine

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Beehiiv subscription: 5 small UX mistakes that make a BIG difference | growth.design

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Virtual Queues: 13 Best Practices for Managing the Wait | NN/group

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Loading & progress indicators – UI Components series | UX Collective

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Designing Age-Inclusive Products: Guidelines And Best Practices | Smashing Magazine

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Nerdy Details from the Redesign of Apple’s watchOS | COOL HUNTING®

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Rethinking Window Management – Space and Meaning | Tobias Bernard

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The UX Cookbook – Handcrafted recipes to get you started with everything UX — user research, design, usability testing, and more.

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Creating magic with logical thinking | UX Collective

Invisible Details of Interaction Design | Rauno Freiberg

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Projects

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👁 Cosmos | Unseen Studio

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👁 MAKHNO | obys

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👁 If An A-Bomb Falls | The First The Last

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👁 Metamask Portfolio

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👁 SATOSHILABS – bitcoin-first tech holding | Josef Slavicek

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👁 Flowd | Intex

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👁 OEBB HISTORY | WILD

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👁 Baláž Winemakers | adjusthink.studio

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👁 ATEN7 | Immersive Garden

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👁 TIGERMILK | index

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👀 Visual Communication

Articles and case studies

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Twitter rapidly rebrands as X with user-submitted logo | It’s Nice That

+ Does X mark the spot? Following Elon Musk’s rapid rebrand of Twitter as X, we ask designers for their thoughts on the new logo and what it might mean for the brand’s future | Creative Review

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How the Threads design team branded the app | It’s Nice That

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Barbie Marketing Campaign Explained: How Warner Bros Promoted the Film | Variety

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Into the mind of designer & co-founder Brian Collins | mymind

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AI in design: what does the future hold? Featuring thoughts from Seky Kwon, Grafik and Vernacular | The Brand Identity

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5 wild moments from the Barbie marketing campaign | Creative Bloq

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It’s Time to Rethink ‘Good Vibes Only‘ | PRINT Magazine

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How I used Midjourney to design a brand identity | UX Collective

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How one design studio crafted a brand campaign entirely from AI | FastCompany

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The price is right: we chat client budgets and project rates, with Mother Design and Date of Birth | The Brand Identity

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The Most Popular Color Families of the Next Decade | Pantone

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The Daily Heller: Type With Kyiv Influences | PRINT Magazine

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Projects

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👁 Koto rebrand of Glassdoor helps boost the platform 'where work talk gets real' | Koto

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👁 Kili | RAGGED EDGE

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👁 Amp | Koto

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👁 Redsofa | Gruhl Studio

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👁 Future Observatory | SPIN Studio

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👁 Mistermv – Streampack | HEROINK, Mathieu Bourneuf, Thomas Brunet, Eric Pochez, Bohauss ✾

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👁 Spatial Line Up Video | BOL, Device Studio

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👁 Amby | Bielke&Yang

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👁 Koto's adventurous identity for Kikin takes inspiration from the Great Outdoors | Koto

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The Dieline's Best of July 2023 | Dieline

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👩‍🚀 Productivity, Career Growth, and Design Management 

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The do’s and don’ts of good design strategy | Design Dept.

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AI-Powered Tools for UX Research: Issues and Limitations | NN/group

Overlooked for Job Opportunities as a UX Designer? | Career Foundry

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If a hammer was like AI… | Per Axbom

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AI and the automation of work | Benedict Evans

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The workers at the frontlines of the AI revolution | Rest of World

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AI Improves Employee Productivity by 66% | NN/group

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ChatGPT for UX design: The Top 15 Prompts | Career Foundry

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🔠 Typography 

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Meet Microsoft Office’s new default font: Aptos | The Verge

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FH Goal X Nike | Fatih Hardal

IAAB ST™ Progressive Font | h3l AG

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Liberty Letters: Pentagram-inspired capsule collection turns fonts into fashion | Creative Boom

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Lena Weber’s animated typeface is a celebration of digital gradients | It’s Nice That / Lena Weber

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Clement Cases’ new typeface is both eccentric and legible as he creates with designers in mind | It’s Nice That / Clement Cases

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“Start in motion and work back to static.” DIA create a generative system for tech start-up smlXL | The Brand Identity

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Magic Ruby Font | Kevinq Fperez

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Altoma Typeface | Hvnter

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Type Scraps | Mat Voyce

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🚀 Products and Tools

Adobe

Photoshop releases new Generative Expand workflow and global language support for Firefly-powered features | Adobe Blog

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Also

Magic Design: Free Online AI Design Tool | Canva

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GUS – The AI Website Designer in Your Pocket | univer.se

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Stable Diffusion XL –  Leap Forward in AI Image Generation

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HiFA: High-fidelity Text-to-3D with Advanced Diffusion Guidance

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illustrations universe – Get inspiration from world's best illustrations.

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SearchSystem™ is an ever-growing collection of references and tools for designers

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Chromatic Toolkit – With a chromatic inclusion, you can turn a poster that might need a little more artistic direction into something truly impressive

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🤪 Memes

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