CloudZero scaled its design without hiring

Blue advertisement with text explaining Kyivstar.Tech reduces marketing launches from 8 weeks to 7 days, featuring images of people using phones and Kyivstar app.
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CloudZero
2026
The full year
In one year, CloudZero's marketing team shipped 88 design tasks across more than 5 formats: blog illustrations, campaign banners, social video, ebooks, full event booths without hiring a single designer.

The combination is what carries weight. Work spread across 20+ different creatives and still held a 4.89 average, with CloudZero ready to work with the talent again on nearly every task. It's a clear read on how well the network is vetted: senior people who deliver whether the task is a blog illustration or a full event booth. Working with 4 tasks at once. So a booth design and a set of blog illustrations moved in the same week, briefed by different people on the team, and nobody waited in line.
A marketing team with a lot to promote
CloudZero's platform connects AI and cloud spend to the business outcomes it produced, for finance and operations leaders. There's always something going out the door: ongoing videos for social content, monthly cloud-cost roundups, webinars with research partners, ebooks the sales team puts in front of prospects. And they show up in person re:Invent, Google Next, AWS Summit - booth, signage, and everything around it.

All of that needs design, and rarely the same kind twice. A research report needs a cover and charts, plus versions sized for social. A webinar needs promo banners and an animated teaser. A blog post needs an illustration that matches the rest of the library. An event needs a booth, signage, handouts, and swag that all read as one brand.Covering that in-house means hiring for each format.

Covering it with freelancers means briefing and chasing a rotating cast of people. Either way, marketing ends up spending more time managing design than doing marketing.
Timeline
1 year
Tasks
Custom illustration
Motion
Banners & digital ads
eBooks
Email
Print & packaging
One subscription, many kinds of work
Instead of one designer on one job, CloudZero got a setup that flexes to whatever the week looks like. Up to four tasks run in parallel, so a booth design and a set of blog illustrations can be done at the same time, briefed by different people on the marketing team without waiting in line.

Over the year, the range of work grew with the team's needs:
  • Blog illustrations, kept with a consistent designer so the blog keeps its look and feel
  • Banners for different type campaigns
  • Social media: static and animated posts
  • Sales enablement: ebooks and white papers for the sales team
  • Event support: booth designs and on-site collateral, the newest addition
Recurring illustration work stayed with one designer for consistency. Everything else drew on the wider network, matching the right person to each task.
What they actually needed was speed
Kyivstar.Tech doesn't call Awesomic a vendor. We're the creative partner their growth team actually relies on — owning delivery end-to-end. Wartime mobilization, hiring freezes, corporate reorgs — none of it stops their launches anymore.
  • Multiple stakeholders, marketing managers and content managers, briefed the team directly. Nothing bottlenecked behind a single point of contact.
  • Feedback and revisions happened inside the platform. The back-and-forth was collaborative, and each asset iterated until it matched what CloudZero wanted.
  • And a dedicated account manager stayed on top of anything that could stall, so the team could hand off a brief and trust it would land.
The range, and the pace
Over the year, CloudZero's work spanned eight task types on the platform, from quick-turn assets to multi-week builds.
Two things stand out.

The everyday assets move fast. Photos, banners, illustrations, and emails, the high-frequency work a marketing team needs constantly, turned around in about a week, with roughly four rounds of iteration to land them. Photo and image work was the single largest category at 30 tasks, most delivered in around five days. This is where an ongoing subscription earns its keep: the routine, high-volume work stays quick and predictable.

The bigger builds get the time they need. The larger projects are a different kind of work. A book ran close to three weeks with more rounds of iteration, and motion and website work landed in a similar range. The higher round counts there are depth of collaboration, not friction, and every round is part of the subscription rather than a billed extra.

Across all eight task types, the same subscription covered quick daily assets and complex multi-week projects, so CloudZero never needed a separate vendor for either end.
What this means if your team is scaling
CloudZero's year shows a way for a growing marketing team to add design range without adding headcount.

If your marketing team is juggling content, campaigns, social, sales enablement and events at once, you already know the problem. The answer isn't one great designer. It's a system that puts the right person on each brief and holds quality steady across all of them. That's the difference between design keeping up and design falling behind. Want to see what your first month would look like? Book a 30-minute demo
Alana Glasco
Revenue Marketing Manager
at
CloudZero
Awesomic lets us bring in designers exactly when we need them. Booth designs, work that needs an outside creative perspective, projects we don't have the bandwidth to give the time they deserve. The entire team is enabled in the platform with multiple tasks open at once, so we're able to move fast while maintaining quality.
Timeline
1 year
Tasks
Custom illustration
Motion
Banners & digital ads
eBooks
Email
Print & packaging

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