Somewhere in a warehouse right now, a forklift is rolling toward a worker who hasn't looked up. A camera on the wall sees it happen. In most companies that footage just sits there until someone reviews it after the fact. Protex AI watches those feeds live and flags the near-miss before it becomes an incident.
That's also what made the marketing difficult. The product's best work is the thing that never happens, and you can't film an accident that didn't occur.Protex is an Irish, Y Combinator-backed company. Their computer vision runs on the cameras a site already owns, and it's trusted by names like Marks & Spencer, who cut incidents by 80% in their first ten weeks, according to Protex's own case study. They brought Awesomic two jobs: an explainer video that makes the invisible click, and a website to carry it.
- 2 months on the video
- 6 weeks on the site
- 50+ pages shipped
The video runs two visual worlds side by side. One is real: actual CCTV panels with detection boxes tagging a forklift here, a worker there. The other is an illustrated, almost toy-like warehouse with conveyor belts, racking, and a truck at the dock, which keeps the mechanics readable when the live footage gets busy.
Protex had tried generating these visuals with AI first, and it wasn't landing. Turning a complex system into something simple, then making it move cleanly, is slow creative work. It's the part AI can't shortcut yet. So this ran as a dedicated two-month project with one designer, not a queue of tasks.
The Protex team were really involved at every stage, that`s why the results were delivered fast. They shared ideas and explained how everything works, which made the visuals much easier to build. Olena used a mix of styles, their UI next to an illustrated version of the live CCTV, and that was the winning call. One medium alone couldn't have carried it.
The finished cut didn't just launch and fade. It's now Protex's on-site demo, the video behind the form at protex.ai/watch-demo.
The website was the other half, and it kept going. Protex came back to Awesomic for build after build, and the builds were Pasha's.
The old site was also on Webflow, but it had grown heavy with redundant styles. So instead of patching, Pasha rebuilt from scratch off a fresh Figma design. The delicate part was the migration: every CMS collection moved across with identical URLs and metadata, so the rebuild wouldn't quietly sink the search rankings Protex had built up.
Six weeks later, 50+ pages were live, dynamic CMS pages included, with the site's heavier animations running smoothly across browsers. A migration like this succeeds when nobody notices anything changed. See for yourself at protex.ai.
- 2 months on the video
- 6 weeks on the site
- 50+ pages shipped
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FAQ
Awesomic is a revolutionary app that matches companies with vetted professionals across 30+ skill sets, from design and development to marketing and product. Based in San Francisco with a global core team, we offer a faster and more flexible alternative to traditional hiring through a subscription-based model. Awesomic delivers high-quality talent on demand, without the delays of recruiting.
We function as a subscription-based service that matches you to top-tier, vetted talent. Submit a project in just a few clicks and start receiving deliverables in as little as 24 hours. Scale your Awesomic plan up or down as your business needs change.
Every Awesomic subscription comes with unlimited revisions. You receive daily progress updates via the app, and you can provide feedback or request iterations as needed. If your project requires a different approach, you can request a talent rematch at any time, at no extra cost. You can also add teammates to collaborate and streamline feedback
A talent marketplace is a platform that utilizes data and intelligent matching algorithms to connect professionals with projects based on their skills, experience, and availability. While often used internally by large companies, Awesomic applies this model at scale, matching vetted global talent to your most critical business needs.
Hiring is time-consuming, expensive, and risky. Awesomic eliminates that problem. We rigorously vet all talent for technical ability, communication, and soft skills, ensuring only senior-level professionals work on your projects. You skip the job posts, interviews, and delays, and get straight to results.
No, Awesomic goes beyond design. While many clients utilize us for branding, UI/UX design, or motion graphics, we also provide vetted talent in no-code web development, product design, marketing, and more. Think of us as an extension of your team. A flexible, high-performing creative partner from planning to execution, whether you're building awesome products or scaling your team.
You can talk directly with your matched talent via the Awesomic app, connect via Slack, email, or schedule video calls. No matter the plan, you’ll receive daily updates in the app for every active task. You can also tag us in for any issues through our in-app customer chat.
