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Kyivstar
2026
Overview
Kyivstar.Tech isn’t just a telecom subsidiary — it’s a high-velocity product powerhouse. When mobilization and corporate bottlenecks threatened to stall their growth, they didn’t just find a designer; they found a permanent engine for execution.
Anton Garbuzov photo
Anton Garbuzov
PMM Lead
at
Kyivstar.Tech
Working with Awesomic on our AI launch video was seamless. They handled last-minute changes with ease, stayed open to feedback, and nailed the details like the blinking cursor and matrix transition that pure AI can’t do alone. The post-production work and how they connected everything together. That’s what made it feel launch-ready.
Timeline
27 days
Tasks
Creative Direction
Sound design
Compositing
VFX
AI Video Generation
Plan
The customer: Startup speed, corporate scale
Kyivstar.Tech is the engineering heart of Ukraine’s largest telecom operator. With a team of 600+ senior specialists, they build digital products used by millions. Operating with a "senior-only" Kanban mindset, their B2B performance team moves fast — launching promos and validating insights across a massive portfolio of 10+ products.
The blocker: The high cost of "Waiting"
In a growth-first environment, speed is the only metric that matters. But Kyivstar.Tech hit a wall:
  • The Corporate queue: Internal parent-company resources were stretched thin. A single iteration took 2 to 3 weeks—a lifetime for a team running weekly experiments.
  • The talent gap: Twice, the team hired in-house senior designers. Twice, those designers were mobilized into the Ukrainian Armed Forces. Each time, the search for a replacement took 4+ months, leaving the growth engine completely silent.
  • The budget constraint: Funding for a "service" is often easier than adding "headcount." They needed senior-level output without the hiring friction.
Minimalist office with a swivel chair, stack of cardboard boxes, computer with keyboard and mouse, and a door with a window above.Office cubicle desk with stacks of folders, a telephone, pens in a cup, floppy disks, and a vintage computer monitor and keyboard.Rows of tall, dark server racks in a data center with bright light shining in the background.Grid of images showing a man in a suit and a man in a shirt with tie, including side and front views and the man talking on a phone.
Launch-ready delivery
Over 27 days, we refined the video through multiple versions to ensure the narrative was precise. The final delivery was designed to be modular, allowing Parcha to easily swap out specific screen recordings for different use cases in the future.
Man sitting at a cluttered office cubicle desk with an old computer showing a Windows XP desktop, while another person stands holding a stack of manila folders.
Timeline
27 days
Tasks
Creative Direction
Sound design
Compositing
VFX
AI Video Generation
Plan
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